Jenny Livits— CEO + Fashion Director
Jenny Livits was born with a natural entrepreneurial spirit and with a genuine passion for design, fashion, and art she opened the first Pink Lagoon in 2007 in the Cedros Design District of Solana Beach. By growing a personal clientele, she was able to identify what women were missing in their wardrobe, which then fostered her orginial concept of becoming a Wardrobe Design and Styling Boutique. She then sought out to create a shopping experience focused on styling women based on their individual lifestyle by adapting seasonal trends through a unique buying matrix.
With more than 15 years in the fashion industry, Jenny’s experience, love for styling and passion to continue to build her brand and company never waivers. Using her business-mindedness, unique approach to retailing and styling, Pink Lagoon continues to grow and has become a personal and professional success.
Aside from her responsibilites at PL, Jenny is a mother of two who loves yoga, hiking, cooking, reading, traveling, and spending time with friends and family.
Kara Crow Hatch— Buyer
As one of the buyers for Pink Lagoon, Kara's keen eye for style, vintage treasures, and expertise in fashion accessiblility continues to flourish within our business. Earning her degree in Fashion Design, Kara's unparalleled watch for fashion serves as a strong contributer to keeping Pink Lagoon on trend. Having worked with our CEO + Fashion Director from the inception of the boutique, their similar aesthetic creates the perfect buying team for Pink Lagoon. Her love for lifestyle, fashion, health, beauty, personal style and overall well-being continues to inspire us all.
Oleg Livits— Director of Finance and Operations
Initially starting his career in the creative motion picture industry, Oleg Livits now produces our retail stores and is Pink Lagoon's Director of Finance and Operations. He leads the backend operation and manages our plans for expansion.
Elizabeth Sienkiewicz— Store Director + Asst. Fashion Director
Elizabeth Sienkiewicz started her career at Pink Lagoon in 2010 and has been an integral part of our growth and expansion. Having earned her BA in Business Admin from the University of San Diego, Elizabeth's extroardinary knowledge of business and fashion has contributed to PL's success.
Martha Benari— Brand Manager
Martha had an early addiction to fashion with a subscription to Harper’s Bazaar at the age of eight. In 2004 she received her BFA from the University of the Arts in Philadelphia. As a graphic designer, Martha has work within a variety of industries but primarily with fashion based clients, focusing on branding, creative direction, marketing, and cutting edge creative web design. In addition to her work as a graphic designer, Martha extends her passion for fashion into her intricate graphite mixed media fashion illustrations, some of which are featured in Pink Lagoon's marketing. Working with Pink Lagoon since its inception, Martha has been instrumental in Pink Lagoon’s brand development and works with the boutique on all things creative.
Katie Kirkwood— Lead Stylist
Katie has always been interested in fashion and a career in the industry. She grew up in La Jolla California, but moved to South Carolina for a few years during middle school and high school. When she moved back to California, she missed the casual, beachy style So Cal offered and began loving fashion even more than before. One day she walked in to do an informational interview with Jenny for a class she was taking and was hired as an intern at Pink Lagoon. She was ecstatic to be a part of a concept boutique that focused on styling. She is now a full-time lead stylist and wardrobe designer at PL.
Victoria Cassinova— Social Media Ambassador
As our social media generator, Victoria manages and develops new ways to reach out to our community through our online presence. Victoria works to communicate and inspire our PL community through the PL coastal lifestyle, timeless styling, well-being, beauty and health guidance. With an AA degree in Visual Communications, and current studies in painting for a BA in Fine Arts, Victoria strives to visually enlighten through the powerful use of art.