Jenny Livits— CEO + Fashion Director
Jenny Livits was born with a natural entrepreneurial spirit and with a genuine passion for design, fashion, and art she opened the first Pink Lagoon in 2007 in the Cedros Design District of Solana Beach. By growing a personal clientele, she was able to identify what women were missing in their wardrobe, which then fostered her orginial concept of becoming a Wardrobe Design and Styling Boutique. She then sought out to create a shopping experience focused on styling women based on their individual lifestyle by adapting seasonal trends through a unique buying matrix.
With more than 15 years in the fashion industry, Jenny’s experience, love for styling and passion to continue to build her brand and company never waivers. Using her business-mindedness, unique approach to retailing and styling, Pink Lagoon continues to grow and has become a personal and professional success.
Aside from her responsibilites at PL, Jenny is a mother of two who loves yoga, hiking, cooking, reading, traveling, and spending time with friends and family.
Oleg Livits— Director of Operations
Initially starting his career in the creative motion picture industry, Oleg Livits now produces our retail stores and is Pink Lagoon's Director of Finance and Operations. He leads the backend operation and manages our plans for expansion.
Martha Benari— Brand Manager
Martha had an early addiction to fashion with a subscription to Harper’s Bazaar at the age of eight. In 2004 she received her BFA from the University of the Arts in Philadelphia. As a graphic designer, Martha has work within a variety of industries but primarily with fashion based clients, focusing on branding, creative direction, marketing, and cutting edge creative web design. In addition to her work as a graphic designer, Martha extends her passion for fashion into her intricate graphite mixed media fashion illustrations, some of which are featured in Pink Lagoon's marketing. Working with Pink Lagoon since its inception, Martha has been instrumental in Pink Lagoon’s brand development and works with the boutique on all things creative.
Sheiva Brunst— Lead Stylist
Sheiva's love affair with fashion started in textile design, forecasting colors and prints for upcoming seasons. Her work evolved into styling clients, helping them to build new personal images for themselves. She quickly gained a Southern California following! Sheiva also consults with clients and local interior designers in the latest house decor. She enjoys helping people create a sense of style for themselves and their homes. The two are closely tied--a beautful home means a beautiful life and vice versa! On any given day, Sheiva can be found at Pink Lagoon Solana Beach. She makes your shopping experience special so that you feel as beautiful as you can be!
Sherryl Lynn— Lead Stylist
Sherryl loves helping women achieve amazing style when she's working at Pink Lagoon Solana Beach and The Studio by Pink Lagoon! With her expertly trained fashion eye, she always knows what your outfit needs.
Alondra Perales— Executive Assistant
From organizing closet edit appointments to styling women in fabulous outfits, Alondra handles a multitude of tasks at Pink Lagoon. Fashion has always been a passion for her and it continues to grow each day at the boutique. On her off days, Alondra loves reading, traveling and spending time with friends and family.
Maria Perales— Inventory Manager
Raised in Mexico, Maria moved to San Diego to start a life with her family. Fashion has always been a fun hobby for her, so she was ecstatic to make it a part of her work life at Pink Lagoon. Maria manages all of PL's upcoming clothing and accessories to ensure that they make it onto our salesfloor and into the hands of our happy clients. Her favorite part about her job is getting to take sneak peeks at all of the incoming clothes!
Alicia Duffy— Pink Lagoon La Jolla Manager
Alicia can always be found managing our Pink Lagoon La Jolla boutique. Her main goal is to ensure that all of her clients are happy and well-dressed! She especially enjoys helping women find that perfect pair of jeans. Great denim can always change your mood for the better!
Melissa Tablante— The Studio by Pink Lagoon Manager
With experience in client styling, luxury brand management and Elle magazine-awarded event production, Melissa brings her creative expertise to Pink Lagoon's newest endeavor, The Studio by Pink Lagoon. Overseeing The Studio's well-curated collection of luxury consignment has been one her favorite projects thus far. She and her team of fellow Studio stylists help clients hone in on their personal style through honest fashion advice and thoughtful shopping suggestions. She loves being able to empower women through fashion, encouraging her clients to try new things from colors to silhouettes. Go for it! Fashion favors the brave!
Debbie Sweet— Studio Stylist
Debbie has a lifetime of loving clothes, following fashion and being a bit of a style maven. She joined The Studio by Pink Lagoon because of her passion for the finer things and her ability to connect with women. Her two college aged children are the air she breathes. She enjoys interior design, visits to flea markets and antiquing. She embraces her close friends, family, exercise, good food, the beach and her two dogs. With her honest and open communication, silly humor and insightfulness, he is herre to make you feel and look at your best! Her desire is to be your personal stylist and image go-to gal.
Roxy Balderas— Studio Stylist
With her timeless and sophisticated sense of style, Roxy is an expert at acheiving chic style! She loves expanding her fashion brand knowlege through working at The Studio and seeing the array of awesome pieces come through the store. Her favorite aspect of The Studio is playing "fashion matchmaker" to find the right girl for the right piece. It's rewarding to see a beautiful item find a new and happy home!
Kat Ward— Social Media Coordinator
A lover of all things tech, design and fashion, it was natural for Kat to gravitate towards a career in social media. She uses her talents to generate on-brand content for both Pink Lagoon and The Studio by Pink Lagoon. Her instagram savvy keeps her busy searching the blog-o-sphere for the best and brightest in the fashion world. When not working at Pink Lagoon, Kat loves traveling, painting and cooking up delicious dishes!